HONDA HYBRID - "Remember To Forget"
Lead creative, lead interactive developer (Flash, PaperVision 3D, video, game design)
Honda wanted to change people's misconceptions about hybrid cars, so we pitched an interactive video experience that was anything but typical automotive marketing. We wanted to wipe users brains of what they thought they knew of hybrid technology and reprogram it with Honda hybrid technology. The "Remember to Forget" site takes visitors inside the lab of Ziggy Fairweather, a 'memory expert' who seeks to wipe away people's misguided ideas about hybrids and rehabilitate their thinking.The entire experience plays against perceptions that driving a hybrid is like being a part of a science experiment. Instead of bombarding you with facts, "Remember to Forget" takes you into the trippy world of 'brainwipe' treatments.